May 20, 2021

Using TikTok to Combat Vaccine Hesitancy: How Can Public Health Officials Reach Teens (and Their Parents)?

This week, AM analysts are tracking parents’ attitudes towards getting their children vaccinated against COVID-19 as the FDA authorizes the Pfizer vaccine for the nation’s nearly 17 million 12- to 15-year-olds.  Our findings show that a growing number of parents and children are on the fence about whether or not to get vaccinated.   A...